Midnight Snack 002: Headless web
Our newsletter aims to shed light, add some explanation, and hopefully a bit of inspiration around certain technology trends and how they might impact the creative industry.
A headless web setup is gaining more traction, particularly in the e-commerce space. Headless (a somewhat unusual term) refers to the separation of the code for the front-end (the part of the website that users see and interact with) and the back-end (the server and database that store and process data, such as website content or e-commerce products). These two parts are connected through API calls.
Headless content has been around for a while and is the most modern way of building a content-based website. However, e-commerce being headless is more recent, and it has taken Shopify pushing it forward with their Hydrogen framework for it to really start gaining traction.
In the old way, all of the front-end and back-end code was in one big, heavy codebase. A Wordpress set up or standard Shopify site have all of this combined. This means there is a lot of extra code not doing much, which results in a heavier, slower site, and limitations in what you can do from the frontend.
Headless paves the way for more creative freedom in the interface – more flexibility in design, faster performance, easier content management, and better scalability. It’s the best option for creative people who want to build innovative and engaging websites or applications.
From mobile-first creative brand experiences to content-rich sites and e-commerce, we build everything in a headless way, which means lots of creativity, speed, and flexibility. Reach out if you want to chat! 👩💻🧑💻
Some of interesting web things we’ve been sending around the studio over the last few weeks:
The AI arms race has begun, Claude is the one behind NotionAI and Quora and harmlessness trained to “handle even unpleasant or malicious conversational partners with grace” :/
With Google Workspace AI and Microsoft Copilot, how we all work is about to change drastically
Galileo is going to shake-up UI design, turning text into Figma designs
‘Prompt engineer’ is now a job title, and writing AI prompts is an art in of itself. Like here, here, and here. And here 🎨
Midjourney for interior design is beautiful
Words-to-video AI is coming soon with Runway
An endless, always new, AI generated, animated Seinfeld. watchmeforever. Very weird. And unsurprisingly banned for a time.
Netflix is pushing into gaming and wants to bring games to all devices
As a design-loving developer, these are some really good web design rules
Someone made a lenticular website
And a really cool interactive for Loewe x Howls moving castle collab
What have we been up to!
We launched our first fully headless e-commerce store with Lavenham 🦺 🎉(designed by Jake Dow-Smith), using Shopify’s new Hydrogen framework. We added some jazzy bits and some new copy to our website 🎺, and we’re getting ready for Barcelona and OFFF at the end of the week. Hit us up if anyone wants to grab a drink and a chat 🤙
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