Midnight Snack 001: AI
Midnight Snack 001: AI
Our newsletter will aim to shed light, add some explanation, and hopefully a bit of inspiration around certain technology trends and how they might impact the creative industry.
Each newsletter we’ll look at a relevant web tech trend and what it might mean for creative teams.
In our first newsletter of the year, we had to cover AI. ChatGPT, Stable Diffusion, Midjourney, DALL·E 2, the end of 2022 felt like a panoply of jaw-dropping new AI tools fell all at once 🫠. These services are ushering in a seismic shift in all aspects of our lives, but particularly in the way creative teams will work moving forward.
From kickstarting creative and marketing strategies, writing copy, creating graphics and video, to lead-generation, and writing code, creative teams can embrace these tools and unlock new creativity.
Here are some interesting things we’ve seen and read and shared across the studio:
Microsoft and OpenAI, could be the most savvy tech investment of the last decade
You can give Figma AI superpowers with things like Ando, Magician, and Magestic
There are lots of useful image editing tools like this, and this, and this
You can edit videos and add text-to-voice audio with tools like Descript and Synthesia
No more taking notes in meetings
Hm, is AI creating memes a good idea?
A quite beautiful short film was made using OpenAi’s CLIP
There are already a lot of copy-writing tools, like here, and here, and here
But some news orgs have already been caught out having AI do journalism
We going to see lots of questions around copyright and artist IP
Most AI art is pretty bad
But some creators doing some really cool things with it
Although it still writes shit music lyrics
Creatives still need to know what looks good, reads well, and visually works, and this means understanding how to work with these AI tools. How to write prompts and know when AI is going in the right direction will be the new skill.
Like when painter, Paul Delaroche said “painting is dead” when seeing a daguerreotype, or Socrates slamming the written word, new technology like AI will stay and bring about lots of change. Embracing this new tech can lead to more ways for creatives to explore their work and art, and we’re excited to see where and how things evolve. 🤖
What have we been up to in Jan!
After spending the first week of January trying to remember what we all did for work 🫠, we launched a website for a web3 company called SEDA, finished off a carbon tracking tool for CNN, learnt a lot more about each other through our shared company Spotify account, and continued putting the finishing touches on a new Hydrogen e-commerce store 𐃍
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